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Landing Pages: The Best Way to Promote Your Next Big Idea
Landing pages are your secret weapon.
A great landing page can boost your conversions, grow your audience, and build trust and loyalty with visitors.
What is a landing page?
A landing page is a single web page where visitors “land” after clicking on a specific ad, promotional link, or search result. Landing pages give visitors more information and sales copy around the offer they clicked, with the goal of getting each visitor to complete a specific action, or conversion.
Every landing page shares the same goal: to get visitors to follow through on a specific call-to-action, or CTA.
A quick guide to landing page best practices
Designing a landing page might seem simple on the surface, but designing a landing page that converts can be tricky. There are many pieces that all need to work together to reach your goal, and many of them need to change to suit different audiences or offers. The most successful landing pages all share a few common elements. You can read more about how to design winning landing pages in this guide to landing page best practices,
Your homepage vs. landing page
Your homepage and your landing pages serve two very different purposes.
Think of your homepage like a hub. Your homepage likely includes information on your brand and business, links to all your different services, maybe a list of your latest blog posts, and navigation to all the other pages on your site.
That’s exactly what should be on your homepage—but your landing pages should be the opposite.